Crowning Jewel of EC Retail
Ideally situated in East London, the super-regional Hemingways Mall has created an unmatched shopping experience for shoppers, effortlessly fusing the best of local and international retail delights in a lively and modern setting.Hemingways Mall is the largest shopping centre in the Eastern Cape, catering to the diverse needs of both local shoppers and visitors.
The mall embodies world-class shopping and entertainment in South Africa, with an offering that extends throughout fashion, fine dining, health and beauty, hair care, home and decor, jewellery and much more – from everyday basics to fabulous finds.
With 200 shops offering the finest retail experience to please shoppers who are eager for variety and choice, Hemingways Mall has exceptional anchor tenants which include Woolworths, Pick n Pay and Edgars.
Hemingways Mall was designed to be more than just a shopping centre: its unique relationship with Hemingways Casino Resort, with its upgraded cinemas, ensures an additional entertainment component for visitors. The mall itself features an array of entertainment with an impressive line-up of dining options and direct access to the adjacent Hemingways Casino. It is also seamlessly linked to Hemingways Hotel.
The mall has experienced a steady increase in its shopper base and is showing excellent growth and turnover.
This is according to Rachel Klaasen, General Manager of Hemingways Mall. “A number of positive trends show that increasing numbers of new customers are fuelling sales and turnover figures.”
This is evident in the upbeat attitude of leading retailers in the centre.
Dis-Chem’s new outlet at Hemingways Mall is the first in the Eastern Cape region, and since opening a number of positive trends are emerging.
Dave Puttergill, Dis-Chem Hemingways Mall Store Manager, says:
“Dis-Chem’s clinic is proving popular, particularly with new mums keen on utilising the services offered, including baby checks, weighing, nutritional and other feeding advice. Customers are also increasingly supporting sales of healthy living products, including vitamins and supplements.”
Offering a total health, home and beauty shopping experience, Clicks in Hemingways Mall is also steadily gaining good shopper support. As the third largest and newest Clicks store in the Eastern Cape, since its opening eight months ago, the retailer is pleased with its steadily growing sales.
Store manager Zonwabele Marhudulu says: “In a relatively short time, sales figures have grown well in line with expectations. Our fine fragrances, as well as Private Label and Exclusive branded products, allow us to offer more competitive pricing and greater value to the customer, while Clicks Clubcard members enjoy our various promotions.”
Hemingways Mall has achieved enormous success with its very own loyalty programme, Club H.
The main focus of the loyalty programme is to acknowledge and reward loyal customers with quarterly special offers. “Members are joining locally as well as from as far afield as Mthatha and Queenstown,” says Klaasen. “Club H is free to join and signing up is simple.
“Our goal with Club H is to build meaningful and lasting relationships with our shoppers, allowing them to communicate what they wish to see from Club H as well as keeping them informed about events and services at the mall.”
Apart from the positive figures for retailers, the mall is also contributing to job creation and stimulating the local economy.
Hemingways Mall is highly visible and easy to get to for both locals and visitors. It is conveniently situated at the corner of Western Avenue and Two Rivers Drive, just off the N2 Highway, which runs to Port Elizabeth and Mthatha and forms the spine of Buffalo City Municipality.
Upgraded infrastructure ensures ease of access, with more than 3,000 parking bays, together with drop-off zones, bicycle bays and pedestrian routes as well as a taxi rank, making for a convenient and unique shopping experience which seamlessly integrates variety and ease.
East London’s leading and most innovative retail and entertainment experience provides the ultimate retail delight for local shoppers as well as tourists in a charming and lively world-class mall. Hemingways Mall is one of the top dozen malls in South Africa, proudly taking its place among the best of the best.
The crowning jewel of retail in the region and the largest shopping centre in the province has changed the future of shopping in the Eastern Cape. The new Hemingways Mall offers a larger-than-life shopping experience. The ease, convenience and variety of Hemingways Mall is simply superb.
